Old Man Winter has reared his ugly head, and while temperatures continue to drop the Bridgestone Conquer the Cold sweepstakes is heating up! This North American winter tire promotion features the best-in-class Bridgestone Blizzak winter tires and will run from October 15 thru November 30.

All consumers who purchase a set of four eligible Blizzak winter tires, and who submit their claim either by mail or online by December 10, will have the opportunity to guess the temperature when the puck drops to start the first period of the Bridgestone NHL Winter Classic in Washington, D.C. Any consumer who guesses the correct temperature will be reimbursed for their Blizzak tire purchase up to $720! And while supplies last, all consumers who register their Blizzak tire purchase will receive a Bridgestone Winter Car Utility Kit regardless of their temperature guess.

To participate in Conquer the Cold, all tires must be purchased between October 15 and November 30 and claim forms must either be postmarked or submitted online at BridgestoneRewards.com by December 10. To submit online, consumers simply have to create an account, enter their required contact information and upload a copy of their invoice – it’s that simple. To find out more about the promotion, download a copy of the claim form or to find a direct link to redeem their reward, consumers can visit ConquerTheCold.com.

To support the promotion we have spent an immense amount of time and effort developing ConquerTheCold.com – a home for information about the promotion and an education resource for both you and your customers to learn about the benefits of our best-in-class Bridgestone Blizzak winter tires. Take a few minutes to visit ConquerTheCold.com and check out the new infographics that help tell the Blizzak story and reinforce the benefits of increased traction, braking and handling that dedicated winter tires provide.

We also have a great consumer sweepstakes on ConquerTheCold.com in which non-purchasing consumers can test their winter driving knowledge and be entered into a drawing in which they can win some great prizes, including Bridgestone Blizzak winter tires, $70 Bridgestone Visa® Prepaid Cards, $100 NHL Shop gift cards and one of two grand prizes – a trip for two to the Bridgestone Winter Driving School in Steamboat Springs, Colorado, or a trip for two to a game of the 2015 Stanley Cup Final®.

Just for taking the time to learn more about Conquer the Cold, now you too can get signed up for a chance to win great prizes courtesy of Bridgestone. Simply answer the following questions about the promotion and you’ll be entered for the chance to win $70 Bridgestone Visa® Prepaid Cards, $100 NHL Shop gift cards and the grand prize – a trip for two to a game of the 2015 Stanley Cup Final®. You can enter everyday, so be sure to register again tomorrow and encourage everyone in your store to participate as well!